Press Pack

Along with my final piece, i brought together a promotional pack for the project.  Here are the business cards (ignore the url for the time being as the site is still a work i progress!)

 

These are not designed as self promotional business cards but more with the intention of promoting the theoretical charity that my shot video would promote.  They are designed in the hope of creating some sort of brand identity for the project.

Final Honors Project

Final honors project
(Click link for video)

This is the final piece for my final year honors project.  It has been an emotion and enlightening journey but I am pleased with the outcome.  For this project i focused on the discipline of advertising and promotion and applied that to a short, experimental advert, raising awareness of children's cancer.  Through research I became concerned by the generic and repetitive construction of charity promotion.  I challenged myself to question the way these campaigns visually promote themselves and how the community is becoming desensitized to the common use of negative appeals.  I hoped to design something positive as a reflection of the beauty and love and connection that can occur when people experience something difficult within their lives as a way to appeal to the viewers altruistic nature.

The final project incorporates two influential themes.  The use of light to highlight hope and suggest the idea of 'shining light on children's cancer' and symbols of fireflies that reiterate the idea of light while incorporating a scientific element.  The gene that allows a firefly to glow has gone through tests as an aid in the detection of cancerous tumors and seemed an appropriate symbol for this project.

you are welcome to visit my honors project blog to get a better understanding of my journey throughout this project.

Dare Application

Dare to be Digital is a international games competition where students get the opportunity to design and create there own game.  I brought together a team to begin developing a game idea that focused on the art being one of the main attractions.  Inspired by papercraft, we developed an application video using cardboard props to convey the game play.  Unfortunately the competition was stiff and we did not make it to the next stage.  However, it was a lot of fun and a great experience bringing together the video.  My main task was to make the props and example artwork along with touching up the final video in After Effects.  The judges might not have enjoyed it but i hope you do!

Communication and Interaction

The development of the OneVS device was a group project between myself and two other colleagues.  Together we came up with a theoretical, futuristic, mobile communication device.  The key aspect were that it was portable and hands free, eradicated the need for multiple media outlets and integrated the use of touch screen and holographic projection.

I was solely responsible for the colour choices and the design of a promotional poster and infograpic posters.  The device would be available in three colours; electric blue, hot pink and lime green.  Not only are these stricking but the idea was to appeal to male and female consumers and the choice of unisex.  The Poster designs demonstrate using the lime green but there would also be electric blue and hot pink versions of the posters.

Me, myself and I

At the risk of looking a little self indulgent here is some work based on... you got it! ME!

The idea behind this was as a work in progress towards developing a self promotional website.  The individual elements are intended to be Flash animated links to navigate various areas of my artwork (the camera would lead to my photography, etc.) All I have to do is learn Flash...
The final illustration is the closest thing to the final homepage design

Lifedrawing

Here are some black and white line and tonal drawings

Lifedrawing

Most of my work is mixed media and digital 2D illustration so i thought i would contribute some of my more traditional artwork by presenting some of my life drawing.  Lifedrawing is something i have always enjoyed doing.  There is something about the freedom, constantly learning new approaches and techniques and how the work is ever developing that aways captivates me.  I could never get bored of the ever changing subjects

Here is some of my more recent colour work in lifedrawing